LEGO Free Gift With Purchase – Duck Family (40885) Promotion Overview
LEGO regularly releases limited-time Gift With Purchase (GWP) sets alongside promotional events, and the current offer features the LEGO Creator Duck Family (40885). 
Available exclusively as a promotional item through LEGO.com and LEGO Stores while stocks last, the set adds extra value for buyers already planning a LEGO purchase.
Gift With Purchase sets are typically produced in limited quantities and are not sold separately at retail, which often makes them appealing both to collectors and LEGO investors once the promotion ends.
Set Overview
The LEGO Creator Duck Family (40885) is a 262-piece building set designed for builders aged 6 and above. The set includes a mother duck, three ducklings and a small cattail plant side build, creating a simple display-focused animal scene.
The mother duck features a posable beak and movable legs, allowing the model to be displayed either standing or in a swimming position. One duckling can also be placed on the mother duck’s back, adding a small interactive element for play or display.
Once built, the model measures over 12 cm (5 inches) high and long, making it suitable as a small desk or shelf display piece.
Why LEGO Gift With Purchase Sets Matter
GWP sets are often overlooked at the time of release but can perform well on the secondary market once the promotional period ends. Because they are only available for a limited time and require a qualifying purchase, supply is naturally restricted compared to standard retail releases.
Smaller display-friendly models, particularly those with broad appeal such as animals or seasonal builds, tend to attract interest from collectors who missed the original promotion.
For buyers already planning a purchase, GWPs effectively reduce the overall cost basis of an order, which is why many LEGO investors factor promotional periods into their buying strategy.
How to get your own Lego 40885
Aside from the aftermarket, you can only get this set directly from LEGO.
All you need to do to claim yours is to spend £90+ on any Lego products, and the set is yours. Just check that it gets auto-added to your basket when you get to checkout.
Whether you want to keep and build the cute duck family, or if you want to offset any purchase by selling it on the aftermarket.
BrickAnalyst Thoughts
The Duck Family follows a familiar GWP formula — a small, display-friendly build with wide appeal outside traditional LEGO collecting circles. Animal-themed models generally perform steadily rather than dramatically after promotions end, but their exclusivity can make them desirable for completionists and collectors.
As with most GWPs, the strongest value comes from acquiring the set as part of a planned purchase rather than buying it separately after the promotion has ended.
Always hard to know how much these will sell for, but can expect to go for £20 on eBay.
