What is a Lego Gift with Purchase or GWP

Whenever I buy directly from Lego I am always trying to get some extra back, normally I am looking to buy at a discount, but that is rarely possible from Lego Direct. But with their gifts with purchase, you can get something back to make that buy more profitable, whether buying as a gift or buying as an investment, a GWP can help to bring down your cost of goods in total by selling these exclusive gifts on the aftermarket for a great return. Claiming £50-70 is not uncommon

What is a GWP Lego gift with purchase?

So a gift with purchase or GWP is where you get a bonus gift when you meet the payment threshold, this is normally an exclusive Lego set that you cannot buy from anywhere else, and some of them are fantastic buys. Very unique and they can sell for a pretty penny. 

How to claim a GWP

To get them you do not need to do anything extra, no codes or anything, you may need to be signed up for the Lego rewards insider program for some, but this is free and allows you to accrue points for your Lego purchases, there is no good reason not to join. 

Then when you meet the payment threshold your gift with purchase is automatically added to the basket as well. You will see it in your basket so know it will be delivered with the rest of your purchases. 

The thresholds vary, some you can get for a spend of £50 or less, others you will have to be spending over £200, and some are exclusive to when you buy from certain themes. 

Quite often as well you can stack them, so you may be able to get 3 different ones for hitting the payment threshold. 

Some examples of Lego Gifts with Purchase sales.

There was a couple of really good Lego GWP that stood out last year.

One was part of the Lego Star Wars Day event which is always a popular occasion for free gifts, and these went very quickly. Lego 40591 Death Star 2 

Check out the Amazon price here

A year later they are currently selling for about £80, and can see this going higher and higher as time goes by.

Another set that has been out for less time, but again was always going to be popular and do well was the Steamboat Willie set Lego 40659, which is again at £70. 

Check out the latest price on Amazon here

A great way to help out your Lego funds. Getting these sets on top of your other buys will be a huge boost to your investments. 

For Lego investing pick the right sets on top of a GWP

We will know from our core principles of Lego investing, that getting sets at discount is important, obviously to claim these GWP’s we are buying from Lego Shop and that means discounts are unlikely.

Sometimes there are some sets worthwhile that are discounted, however often the discounted ones are not viable investments.

What you want to avoid is buying sets at full price from Lego which are readily available at discounts at other retailers, as when you then start selling them you will be competing with others that got the set at a better discount.

But there is a better way, with exclusive sets, there will be some sets that are only sold at Lego such as Brickheadz which can be very lucrative investments, and other sets that are only sold at Lego and specific retailers, some of which are rarely discounted if at all.

Therefore you are making purchases at as good a price as possible anyway. This is often the way I go with many an exclusive set, being huge investments after they retire.

Check out all of the exclusive Lego sets here.

2024 Gifts with Purchase

Here is the list of all the Gifts with Purchases we have had so far in 2024. Further details are in the links attached.  

1. 1. 40611 Year of the Dragon – available 20th January to 31st January – Threshold £75

   2. Lego 40679 Love Gift Box 1st February – 14th February Threshold £75

   3. Lego 40712 Micro rocket launch pad 16/17th February Threshold £180
   4. 40680 Flower shop Threshold £180 March 1st to 10th

   5. Lego 40682 Spring Garden House Threshold £70 March 12 -31st

   6. Lego 40683 Flower trellis display – Threshold £135 – April 1st – 14th

   7. Lego 40684 Fruit store free gift with purchase – Threshold £180 15th April – 25th April

   8. May the fourth promotion – Battle droid Carrier – Threshold £145 May 1st – May 5th
   9. Lego 40685 Alien Space Diner Threshold £90 – May 14th
   10. Lego 40687 Water Park £90 threshold on certain products May 27th

   11. 40690 Tribute to Jules Verne Threshold £135

   12. 40688 Lego trophy Threshold £75 on certain themes
   13. Firework Celebrations £75 threshold July 2024
   14. Lego 40712 Micro rocket launch pad 1st to 7th August Threshold £180
   15. Mclaren P1 Logo with the new Mclaren P1 42172
   16.